Privacy Policy

Lyte Up Clothing Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

At Lyte Up Clothing our customers' privacy is a priority when you visit our website. When you visit our website, owned and operated by Lyte Up Clothing LLC., (“Lyte Up Clothing,” “we” “us,” or “our”), we guarantee any information we collect from you is safe and secure. 

What Information Is Collected 
Data is collected through the Lyte Up Clothing website or through third parties including but are not limited to cookies, customer data, data usage and email information. By you visiting our site you agree and consent to our usage of your data. 

Personal Information Collected
Below is the information collected from a personal standpoint and under each circumstance.

Order Placement
First Name
Last Name
Phone Number
Credit Card Number (not stored)
Shipping Address
Billing Address
Any other information asked of you at check out

Contact Us
Full Name
Email Address
Record of Messages, Chats or Emails
Links to any writing examples

Product Review
Full Name
Images Submitted
Statement and Rating Submitted 

Non-Personal Information Collected
The visitors IP Address (device used, location and country)
Items left in your cart
Current browser software you are using
Dates and times accessing our website
The links clicked on to get to our website
Advertisements or search engine terms used
Data on items you clicked to get to our website
“Log files” tracking actions occurring on the site
Internet service provider
Demographic information 

Lyte Up Clothing uses cookies in order for us to track data about visitors viewing our site. 

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. We use different kinds of cookies to utilize our website to its fullest capability to reach potential customers. Necessary, Analytics, Functionality and Target Marketing Cookies. 

Necessary Cookies
These types of cookies track movements such as the items in your cart, security, account information and items clicked. 

Analytics Cookies
These types of cookies give us backend information on how to improve our website. This will enable us to see if links are broken, what pages get high bounce rates (quickly leave a page), and where we can become a better company as a whole for our customers. 

Functionality Cookies
These types of cookies help us create product ideas for you based on the items you clicked on our page. We can offer suggestions to products or create a better experience for our customers. 

Marketing Cookies
These types of cookies are also referred to as “pixels” to track the conversion rates of our customers. This in turn helps us improve our products and website experience. The “pixels” marketing cookies help to regulate advertisements after you leave our website. 

By using our website you are agreeing for us to place any type of these cookies on your computer and devise. 

For more information about cookies, and how to disable cookies, visit 

What We Do With Your Information
We utilize your information for research purposes such as analytics of knowing who our customers are, email address communication, communicating through messages, any other forms of communication and to implement social campaigns. Lyte Up Clothing can prevent fraudulent activity by data collection which protects you, the buyer, and us, Lyte Up Clothing. 

We want our viewers to have a pleasurable experience and by collecting your data we can work towards those goals. By you visiting our site you agree and consent to our usage of your data. 

Data Retention
When you visit our site or place an order through the site, we will maintain your information and data collection. 

Third Parties Data Collection
We share your personal information with third parties sto help us use your data collection as described above. We may also comply with legal matters and supply your personal information for a subpoena, search warrant or any other lawful requests for information we receive or to otherwise protect our rights. 

As stated above, Necessary Cookies, Analytics Cookies, Functionality Cookies and/or Marketing Cookies will be placed on your device as you shop on our website. We will use your personal information to provide you with targeted advertisements or marketing communications that may be of interest to you. 

Your information may also be shared for the following reasons and are not limited to: shipping delivery services, securly processing your payment to such company, fraud detection companies, advertising agencies, IT development, online developers, shopify, and any other partnered apps, services or companies we partner with. 

For more information about how target advertising works, you can visit the Network of Advertising Initiative’s (“NAI”) educational website at

Your Rights
Data is collected for an undetermined amount of time to provide necessary services. Lyte Up Clothing uses but are not limited to the following third parties for data collection implementation: 

You can opt out of target advertising by using the links below: 
Facebook: Opt out of ads based on your browsing history 
Google: Opt out of ads in Google Settings
Mailchimp: Click Unsubscribe within the email 

You can view each Privacy Policy for our third party platforms:
Facebook Ads
Google Analytics

If you are a European resident, we note you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated or deleted. 

Do Not Track 
Please note that we do not alter our website’s data collection and use practices when we see a do not track signal from your device and/or browser. 

Children Policy
No information will be knowingly collected for individuals under the age of 18. It is recommended for kids under the age of 18 to be accompanied by an adult when viewing our website. 

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons. 

Copyright & Legal Action 
All items within this website are property of Lyte Up Clothing LLC and are protected by the United States and international copyright laws. Lyte Up Clothing will take legal action against anyone imposing our brand, images, text, videos, product, fraudulent activity and anything else impending immediate action. 

Contact Us 
For more information about our privacy practices, if you have a questions, or if you would like to make a complaint, please contact us by emailing at or by mail using the details provided below: 

Lyte Up Clothing LLC
1150 First Ave Suite 511
King of Prussia, PA 19406